The practice
The official registered business name is Sense Weavefield Financial Planning. The practice was established in 2015 in Narathiwat.
Anong Sae-lim grew up in Amphoe Ra-ngae and spent six years in a provincial bank branch, preparing files for loans. Families arrived already holding a product someone had recommended. Few of them had written down the school term, the roof, or the month a parent’s helper would be paid. In 2015 she registered Sense Weavefield Financial Planning and started meeting neighbours at her own kitchen table, mostly in the weeks after school fees had already emptied the house.
By 2019 the kitchen table was too small for two conversations in a day. The practice rented the room it still uses in Tambon Bo-o. In 2021 Kittisak Mahamad joined, taking the sittings that stay on school costs and the house. The work is still two people, one room, and households willing to travel from nearby tambon.
We write down what the household decides. Insurance and investments, when a family wants them, are arranged with the people who sell them, after the plan is written. A question that needs a lawyer, a tax officer, or a builder’s price is named as such and left for that person. Meetings are held in Thai or in Yawi. A parent who shares the purse is welcome in the room, and may decline any question.
The province’s income is mixed: a salary, a shop, rubber sheet, a boat, money sent from Hat Yai or Malaysia. The plan has to survive a week when one of those goes quiet. That is the skill the room is built around.
Anong leads every Annual Household Plan and every mid-year sitting. She still drafts the written plan herself, usually within the fourteen days promised, in Thai or in English. Households who knew her at the kitchen table in 2015 sometimes still ask to sit at the end of the day, when the road is quieter.
Kittisak is from Sungai Kolok. He studied accounting in Hat Yai and came back south in 2020, joining the practice the following year. He leads the School and House Fund Conversation. His uncle is a carpenter, which is why he refuses to guess a roof: he asks you to bring a builder’s figure, and he will not invent one to make the page look finished.